American Youth Football
American Youth Football powered by Under Armour


American Youth Football & Cheer
powered by Under Armour
the largest youth football and cheer organization on earth.

 

American Youth Football - The largest youth football organization in the world
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    President's Message

    Jumping Joe DiMaggio

    8/19/01

    With the passing of Joe DiMaggio, we witnessed the last "modest" hero. Today's professional sport stars know that megabucks come to those who can market their skills with "gimmicks." Multi-colored hair, a special celebration dance, weird nicknames, and yes, even an arrest can produce extra dollars at contract negotiations. Youngsters must pay for autographs, fans must first purchase a seat license to buy season tickets. Is it unreasonable for youngsters to mimic this behavior? "If they can, why can't I?" The answer you give is important to all of us. Beyond the playing fields, our society depends on the values of our youth.

    General Douglas MacArthur said, "Football is a symbol of our Nation's greatest qualities – courage, stamina, and coordinated efficiency. In all my years of military duty it was in my football men I found my greatest reliance." Yes, football is the greatest team sport known to man. We, who know and love football, understand the lessons that football teaches. It is common to all of us to remember so many things our coaches have said to us, yet not recall a classroom teacher's words.

    Tom Brokaw, in his book, The Greatest Generation, mentions the debt we owe to those who gave us freedom. Those who made football great didn't hot dog to self-promote. We need our young football people to understand the concept that "Freedom isn't free." A contract for your players could mention the privilege of playing the great sport of football in exchange for playing by the rules, giving their best effort and putting the team first.

    We at American Youth Football realize the commercialization of football and we intend to be "warriors" in the battle to preserve the greatest of all games. How can this be done? Psychologists tell us behavior modification can only be accomplished through positive reinforcement. We dedicate ourselves to that mission. We will positively reinforce your efforts, your players' efforts and your unsung (behind the scenes) helpers' efforts. We pledge to acknowledge that which is good in your organization. Our PIGSKIN publication is only one of a multitude of technological vehicles we will align you with to keep you motivated.

    Check out these past President's Messages articles: